WordPress is known to be the most frequently used content management system (CMS) on the web. Nowadays, 39.6% of websites (+13% Y2Y) are built on this platform and 40% of the Internet is powered by it. But why is it so popular and is WordPress good if you need a reliable website for your business?
Originally, WordPress was built to be a platform for blogging. In the very beginning, when you install WordPress, the basic function available to you are adding new posts, sharing them via social media and creating the static pages. This native functionality is enough for blog like this or simple company websites. But if you want to develop the custom and functional web platform you have to forget about using WordPress for a business website. We have gathered some crucial information proving our point, so don’t wait up and dive into this blog post right away!
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8 Reasons Why WordPress is a Really Bad Idea
WordPress itself together with different platforms like Envato Market or Template Monster offers a great variety of website’s designs called Themes. Theme is a front-end styling of your website, which is installed into your WordPress account. It contains color scheme, widget locations, page templates (layouts), fonts and other stylistic details. Generally, free wordpress themes propose simple design and limited functionality and premium themes include more features together with stylish design.
The strong point of such themes is low price and the possibility to start even without paying any money and hiring a designer.
The weak point of such themes emerges when you download the theme and find out that it does not suit your brand identity as it is supposed to. Moreover, when you insert your media files, the template doesn’t look so “premium” and stylish as it used to at the preview (designers of premium themes spend hours to find the pictures from photo-banks that match each other perfectly). And later, when you decide to customize the bought theme, you have to hire a developer, even if you tried to avoid it in the very beginning. If the chosen theme contains too many functions, that you will not use, be prepared to get the extremely slow website.
On top of that, you lose a chance to highlight your brand uniqueness and increase your brand awareness. Chances are that the same theme can be used by several companies and your website will look quite basic. If your goal is to stand out from your competitors, then special custom design is a must!
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Extending the functionality of your WP website is very easy – you just need to install plugins. The market is full of different plugins, that can add any needed function to your website. But don’t be so happy and relieved, installing numbers of them on your page. The sad truth is plugins slow down your website, and the more plugins you install, the slower your website will work. Also, plugins can come into collision and stop working together. When you download plugins, made by different vendors, they don’t always collaborate with each other and you might lose functionality instead of obtaining it. That’s why sometimes you need to spend time and money on customization tuning each plugin in order to fit your website.
3. Frequent upgrades
Being an open source software, with lot’s of developers working on it, WordPress releases new features quite often, themes and plugins get regular updates. To make it more clear, take a look at the whole list of WordPress updates. As you may see, the latest release took place on April 29, 2020. Sometimes WordPress even ends up being updated 5 or even more times in a month.
At the same time, this can play a trick on your website. Sometimes, when the WordPress, theme or plugin updates, something can break and stop working. That’s why you should always make a backup and test all the new features before updating the live website. Do you really want to mess with this stuff any time a new upgrade is released?
4. Insecurity and vulnerability to hacking
As the WordPress is the most used CMS platform, it regularly becomes the target of hackers and spammers attacks. Even downloading the reliable security plugins will not surely protect you from security hacks and malicious activities.
- Drive-by downloads
- Pharma hacks
- Malicious redirects
- forms spamming
If your website is actually a web platform with thousands of users, security is of vital importance, because any vulnerability can affect the users and bring a negative impact on your credibility. Considering the security issues, developing a web portal based on WP is quite risky.
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5. Poor SEO
WordPress positions itself to be the SEO-friendly platform but in fact, almost every open-source CMS is SEO-friendly. Though it has to automatically optimize your website and improve your search ranks, WordPress gives you only the basic optimization. If you want to boost your website, you have to download special SEO plugins, which as we know slow down the loading speed of your project.
WordPress is also known for messing the sitemap due to its category system and special tagging that create duplicates. To fix all these issues you need to learn SEO or to hire a specialist who will manage all the optimization. Can you really call this platform SEO-friendly after all? And do you really need these additional expenses? It can be better to invest into a custom website from financial prospective. Yes, it can seem expensive, but you will save a lot of money in the future.
6. Slow page speed
Due to the number of factors, WordPress remains a very slow platform. The page load speed is pulled down with additional processes running because of heavyweight plugins, crowded databases, and frustrating codebase. What else can slow down the WP website? Huge and heavy images, not optimized for SEO, unreliable hosting, heavy themes, not optimized homepages, not reliable CDN and many other factors can make your website extra slow.
At the same time, the page speed is a crucial factor for both user experience and SEO ranking. Modern users hate slow websites and don’t wait more than 2 seconds for the page load. Meanwhile, Google and other search engines rank websites accordingly to their speed.
7. Hard to scale
There are, of course, large WordPress sites that handle a great amount of traffic, but making this possible requires a lot of efforts and money. In particular, you’ll need to hire a wordpress expert who can set up the environment and do the rest of the work, so it may even cost you almost as much as the custom web development.
On top of that, there is no guarantee that if you invest in scalable WordPress website, you’ll receive the results that satisfy your needs. In addition, the user experience that such website delivers maybe not so great either. So if you envision your business to grow, WordPress is definitely not the best choice.
8. It is not cost effective
Although many people tend to use WordPress for their business websites and consider it is quite easy and understandable, in fact WordPress is loosely designed and this provokes numerous breaks of plugins and technology in general. What does that mean? Only that you will have to spend additional $300 or even up to $3000 on developers services. The specialist will perform various checks to make sure that everything on your website works well and all plugins function without any compatibility issues.
Such approach is absolutely ineffective for small businesses which need to invest more in their brand awareness (advertising and promotion services) and not in constant tech takes services to keep their website running smoothly. So if your business has revenue less than $200,000 per year, you do not need to spend time, money and efforts on building website on WordPress.
WordPress CMS is a very popular platform due to its simplicity and is a perfect solution for blogs and simple company websites. But if you want to develop a powerful, secure and functional web platform, look at the list of the WordPress pitfalls and think twice.
Instead of spending extra time, money and your nerves on fixing the WordPress based website, hire a professional team of developers who will surely create the website of your dream.
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