Elena is the business analyst passionate about everything connected with startups, business ideas, and analytics. She’s aiming to find the solution for every challenge, young companies meet on their way.Other Articles of Elena
WordPress is known to be the most frequently used CMS on the web. Nowadays, 28.5% of websites are built on this platform. But why is it so popular and is WordPress good?
Originally, WordPress was built like a platform for blogging. In the very beginning, when you install WordPress, the basic function available to you are adding new posts, sharing them via social media and creating the static pages. This native functionality is enough for blogs or simple company websites. But if you want to develop the custom and functional web platform you have to forget about using WordPress for a business website.
WordPress itself together with different platforms like Envato Market or Template Monster offers a great variety of website’s designs called Themes. Theme is a front end styling of your website, which is installed into your WordPress account. It contains color scheme, widget locations, page templates(layouts), fonts and other stylistic details. Generally, free themes propose simple design and limited functionality and premium themes include more features together with stylish design.
The strong point of such themes is low price and the possibility to start even without paying any money and hiring a designer.
The weak point of such themes emerges when you download the theme and find out that it does not suit your brand identity as it supposed to do. Moreover, when you insert your media files, the template doesn’t look so “premium” and stylish as it used to at the preview (designers of premium themes spend hours to find the pictures from photo banks that match each other perfectly). And later, when you decide to customize the bought theme, you have to hire a developer, even if you tried to avoid it in the very beginning. If the chosen theme contains too many functions, that you will not use, be prepared to get the extremely slow website.
Extending the functionality of your WordPress website is very easy – you just need to install plugins. The market is full with different plugins, that can add any needed function to your website. But don’t be so happy, installing numbers of them to your page. The sad truth is plugins slow down your website, and the more plugins you install, the slower your site will work. Also, plugins can come into collision and stop working together. When you download plugins, made by different vendors, they don’t always collaborate with each other and you might lose functionality instead of obtaining it. That’s why sometimes you need to spend time and money on customization tuning each plugin in order to fit your website.
Being an open-source project, with lot’s of developers working on it, WordPress releases new features quite often, themes and plugins get regular updates. At the same time, this can play trick on your website. Sometimes, when the WordPress, theme or plugin updates, something can break and stop working. That’s why you should always make a backup and test all the new features before updating the live site. Do you really want to mess with this stuff any time a new upgrade is released?
As the WordPress is the most used CMS platform, it regularly becomes the target of hackers and spammers attacks. Even downloading the reliable security plugins will not surely protect you from security hacks and malicious activities.
If your website is actually a web platform with thousands of users, security is of vital importance, because any vulnerability can affect the users and bring the negative impact on your credibility. Considering the security issues, developing a web portal based on WordPress is quite risky.
WordPress positions itself to be the SEO-friendly platform but in fact, almost every open-source CMS is SEO-friendly. Though it has to automatically optimize your website and improve your search ranks, WordPress gives you only the basic optimization. If you want to boost your website, you have to download special SEO plugins, which as we know slow down the loading speed of your site. WordPress is also known messing the sitemap due to its category system and special tagging that create duplicates. To fix all these issues you need to learn SEO or to hire a specialist who will manage all the optimization. Can you really call this platform SEO-friendly after all?
Due to the number of factors, WordPress remains the very slow platform. The page load speed is pulled down with additional processes running because of heavyweight plugins, crowded databases, and frustrating codebase. What else can slow down the WP website? Huge and heavy images, not optimized for SEO, unreliable hosting, heavy themes, not optimized homepages, not reliable CDN and many other factors can make your website extra slow.
At the same time, the page speed is a crucial factor for both user experience and SEO ranking. Modern users hate slow websites and don’t wait more than 2 seconds for the page load. Meanwhile, Google and other search engines rank websites accordingly to their speed.
WordPress is a very popular platform due to it’s simplicity and is a perfect solution for blogs and simple company websites. But if you want to develop a powerful, secure and functional web platform, look at the list of the WordPress pitfalls and think twice.
Instead of spending extra time, money and your nerves on fixing the WordPress based website, hire a professional team of developers who will surely create the website of your dream.
I am certainly not an expert web designer, but i steer clear of wordpress simple for the reasons you outline. I like to be ablel to tweak the code myself and play around to get better placement. My own site is #1 on google for its main keywords, above competitiive sites done on wordpress. I try to learn soem new aspect of SEO every few months and then try to implement it without makign major chanegs to fast. After all if you are placed where you want to be, why mess with it. My main issue is our site is constantly chnaging info which leaves it open to unclosed tags and things like that, so I have to find time to go through every now & again and rectify things like that. Having been hacked a few years ago, I am pretty nervous about any web software that relies so heavy on 3rd party plugins.
Apart from heavy machinery on the server side which drives your application. Besides all those programming languages, frameworks and libraries, that are responsible for the performance of your product. Besides all this software stuff, there is also a Structured Data markup that is vital for search engine and the way your page displays in SERPs...
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