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Top Apps and Companies Facebook Owns

  • Rating — 5 (2 voices)
  • by Ivanna Denys on December 27, 2018
  • Read —
    6-7 minutes
Zuckerberg

You’ve probably heard a lot about Facebook this year. And it’s not only because it’s the most popular social network in the world so there are good chances you use it as well. Facebook data privacy scandal shook the world in spring 2018 and the attention to this application literally skyrocketed.  

We believe that the issue is quite serious, but there are also other, more positive reasons, to keep up with news about Facebook. First of all, it’s a tech giant so everyone who is in this industry should be at least generally aware of what’s happening there. Secondly,  Facebook’s revenue just for the Q3 of 2018 (the last reported quarter as of the date of this article) constituted more than $13,5 billion. And it’s one of the top-10 technology companies in the world. A great example of startup success everyone tech entrepreneur can learn from, isn’t it?

In this article, we’ll take a mini-tour across Facebook empire and talk about the most popular apps it owns.

  1. Facebook app
  2. Messenger
  3. WhatsApp
  4. Instagram
  5. Oculus VR
  6. Masquerade (MSQRD)

Facebook app

logo-facebook

It probably sounds quite obvious but we just couldn’t ignore this application that was the very first in the collection. Facebook app was created in 2004 by Mark Zuckerberg and a few other fellows. As of September 2018, 14 years after the launch, the number of its monthly active users amounted to 2.27 billion.

But it’s worth mentioning that the initial version of Facebook app differed significantly from the one we are used to seeing today. Its name contained ‘the’ at the beginning, so it was ‘thefacebook’. There were no newsfeed and ‘Like’ button either. So it was really a long road for the Facebook app to get where it’s now.

Another interesting fact is that at the dawn of Facebook existence, Zuckerberg and other guys hacked Harvard’s computer system to copy some private information of the students who lived in the dormitory. So we can say that Facebook’s relationships with personal data protection were complicated from the very beginning.

Messenger

messenger icon

Messenger is another famous app created by Facebook. Today, this application goes hand in hand with the Facebook app itself for most smartphone users. But, actually, Messenger became available for iOS, Android and Windows devices only in 2011. Before that, there was only the Facebook Chat that was released in 2008. But it was not a standalone application and offered much worse user experience.

According to Statista, as of October 2018, Facebook Messenger was the second most popular messaging app in the world having 1.3 billion monthly active users.

The most recent significant revamp of this application took place in October 2018. The updates were mainly focused on simplifying users’ life by decluttering the chat interface and reducing the number of tabs. Another change was related to personalization. Now, users can choose the display color in their conversation.

The dark mode, however, is something we expect to receive in 2019. On top of that, Facebook Messenger is going to become more ad-friendly. It’s expected that companies will receive the opportunity to create story ads if Facebook’s testing of this feature shows good results.

WhatsApp

whatsapp-logo

WhatsApp is another messaging application Facebook owns. But unlike Messenger, WhatsApp was not made by the Facebook team — the company acquired it in 2014 for $19 billion. At that moment, the application was already quite ‘mature’, having existed on the market for about five years.

And as we see, that was indeed successful purchase as WhatsApp is the most popular messaging application worldwide nowadays. It has more than 1.5 billion monthly active users and ranked No.1 app by worldwide downloads.

What WhatsApp updates can we expect in 2019? Well, there is good news for companies and bad news for users. Facebook plans to put ads on WhatsApp so you’ll see some commercial content in the application soon.

A sad story related to these changes is that WhatsApp founders, Jan Koum and Brian Acton, left Facebook in September 2017. And rumor has it that the main reason of such decision was their disagreement with the company’s intent to embed targeted ads in the application that was initially supposed to be advert-free.

Popular apps Facebook owns

Instagram

instagram icon

Instagram is also one of the most popular applications owned by Facebook. It was created in 2010 but its independent existence didn’t last for long. Facebook saw the potential in a newborn app and purchased it in April 2012 (the same month when Android version of Instagram was released) for as little as $1 billion. Many believe that it’s the best deal in the history of Silicon Valley so far.

And it’s no wonder. As of October 2018, Instagram was one of the most used social networks globally. It has more than 1 billion monthly active users who share about 80 million photos and videos per day.

There is no official information on what new Instagram features we can expect in 2019. But some experts believe that there will be a greater focus on IGTV, that is a platform for sharing long-form vertical videos. On top of that, there are good chances that Instagram Stories will become more interactive as users will receive an opportunity to leave public comments and create multiple-choice questions.

Oculus VR

Oculus icon

Oculus VR is one of the tech companies Facebook owns. It was founded in July 2012 and in March 2014, Facebook purchased it for $2.3 billion. As the name suggests, the Oculus VR’s activity is mainly focused on the development of virtual reality software and hardware products.

As of today, the most famous of them is Oculus Rift — a VR headset released in March 2016. It gained popularity right after it appeared on the market. In 2017, for instance, the company sold nearly 700,000 items of this device.

Yet, there is also a dark side of the story. In 2014, ZeniMax, a well-known gaming company, filed a lawsuit against Facebook claiming that Oculus Rift was built based on the stolen code and research. In December 2018, the court finally passed its verdict and awarded ZeniMax $250M in damages.

But it’s not a time to get upset for Facebook. A release of Oculus Quest, a revolutionary stand-alone VR headset, is planned for the spring of 2019. And it really has the potential to disrupt the tech world. This is because the announced price is more than affordable ($399) so many game players will probably want to have the device.

Masquerade (MSQRD)

MSQRD_Icon

This app is the least known among those mentioned in this list of apps and companies owned by Facebook. Yet, we want to mention it as the application was initially built by some Belarusian guys no one knows about. This, basically, proves that even if you’re not a Silicon Valley habitant, you can create a great product Facebook will want to purchase.

What does MSQRD app do? Well, in general, it allows its users to “play” with their selfies by placing different effects on videos in realtime. On top of that, designers can create their own filters to make videos even more fun.

The price of the deal was not disclosed. But we believe there should a lot of zeros in this number.

Final thoughts

In this article, we mentioned only the most popular apps and companies Facebook owns. Of course, there are many more of them as the general list of Facebook’s products and acquisitions contains also numerous smaller purchases. And Facebook empire keeps growing. So if you come up with some brilliant idea Facebook finds interesting, you may really make a fortune on it. In this regard, there are, basically, two options: you can either develop an entirely new product or think about additional features to enhance the existing app.

Already have an app idea even Zuckerberg would envy? We can help with the development!

Ivanna is a Content Marketing Manager of GBKSOFT passionate about tech advancements, marketing, and startups. Her dream is to make the virtual world a better place with the help of a written word.


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