Digital agencies are prosperous businesses these days. However, people who work in that industry wouldn’t tell you that their line of work is without its own set of challenges and complications. The competition is tough, and most digital agencies are constantly under pressure because not only do they need to take care of their clients, but also to ensure their own flexibility and scalability.
So in a fast-changing world, how can a digital agency stay on top? The best way to do this is by finding the best technical partner able to provide high quality web and mobile development services. More and more digital agencies take on the development themselves but unfortunately do not have enough resources and lack expertise to deliver competitive solutions. And that’s exactly why they need to partner up with professional software developers teams.
In this blog post we are going to unpack beneficial digital marketing agency partnerships, true advantages that cooperating with development companies can bring, and what your agency should look for in a technical partner. And, without further ado, let’s get started.
Main challenges development companies help solve
In 2021 clients are ever so demanding, and that’s because the market is fully saturated with digital agencies. Clients are very busy, demanding, picky and even to some degree spoiled with available broad choices. When clients hire a digital agency, they expect it to help them with marketing services and even software development. And sometimes the agency is not able to meet all of the demands due to absence of necessary tech takes.
So what can an agency do to attract and retain as many loyal clients as possible? The answer is simple – establish cooperation with a competent development company to offer a full package of high quality services. There are so many challenges that can be solved in no time if you have the right development team. Let’s take a closer look at some of those challenges and how they can be nullified.
The most demanded services that digital agencies need
Speaking about the marketing and promotion, we can’t help but mention how drastically they’ve changed in 2021. These days it is not enough to add a banner, launch an ad campaign and expect a huge influx of customers the next day. The promotion requires way more effort and effective solutions and tools.
You’ve probably had clients who came to you expecting to get a full package of services and obtain new tools to support and boost their business. But did you have enough resources to deliver what the clients expected from you? Or maybe you did your best but the result was not so satisfactory?
In any case, marketing agencies should have a great technical background these days to offer a range of services in demand. Let’s explore the short list of the most popular digital services together.
Mobile applications and optimization
Many businesses consider going mobile because the devices conquered the world and consumers. According to the statistics an average smartphone user spends at least 3 hours per day using a mobile phone and most people check their smart devices 58 times per day. Just take a look at the infographic below:
So this means that businesses as well as digital agencies should pay special attention to mobility. Mobile applications can bring way more potential customers than web ones, therefore, digital agencies should be ready for new requests from their clients. They can come not only to promote their business but also to spice it up with the development of mobile applications.
Also there are clients who might be interested in optimizing their existing solutions to become very mobile friendly. And this also requires some technical skills. Chances are that if you do not have an experienced technical partner or only rely on your in-house team with a certain (maybe somewhat limiting) technical background, you may lose your potential clients to other digital agencies. And you definitely do not need that.
Let’s take our team, which has tremendous experience in building mobile applications, we can consistently deliver solutions quicker. GBKSOFT developed mobile applications for different business niches and by now we already have some ready-made modules, knowledge of how to minimize development risks and handle various technical issues. When choosing your development partner, pay attention to their portfolio, domain expertise, and the length of time the company has been in business.
Web applications and business productivity tools
Although web applications are less popular than mobile ones, they are still a must have among business owners. And if we speak about big business, productivity tools are the main things that every company wants to obtain (or even develop its own SaaS). And as much as companies may be interested in business solutions development, they may also be in need of great marketing services.
So when it comes to web applications, their development and promotion go hand in hand. That’s why it is so important for development companies and digital agencies to establish cooperation, exchange clients and unite their efforts in performing digital transformation for businesses.
If you ask us what web solutions are the leading ones on the market, we would name the following business intelligence tools:
- ERP and CRM;
- Inventory Management System;
- Point of Sale Systems;
- Corporate Education solutions;
- Internal web-based portals;
- Data Processing Software;
- Task Management solutions;
- Order Management Systems;
- Software as a Service (SaaS).
As you can see, the possibilities for businesses are endless, and so are yours. With the help of the right technical partner, you can expand your client base and get more orders for your services. It’s a win-win cooperation when you provide the client with a software and a marketing package that helps boost its work to the company’s advantage.
We understand that many digital agencies can have high class specialists on their team, but they often lack technicians. And the perfect choice for them is to hire a cohesive outsourcing team that will do the best job. For example, by cooperating with GBKSOFT you get a reliable partner that develops business intelligence tools powered by the latest technologies (IoT, AR, ML and many more). On top of that, we use Agile methodology that helps us to deliver the solutions on time and within the set budget.
So what exactly is in it for you? First of all, the clients you redirect to us for development services are left with a high class solution and are always satisfied. Second of all, our clients can be redirected to you for highly professional marketing services. In any case, it is fruitful cooperation that helps you and us obtain more loyal customers.
Apps redesign or update
It is not a secret that sometimes software can get outdated and clients may think that all it takes to revive it is marketing. And yet, it is not quite true. In most cases app redesign or massive updates are required. And that is exactly what technical partners are for. They can suggest to your client what can be done to make the most out of their current solution.
Also tech companies can perform legacy code review and update, spice up the old but gold solution with new features, change its design and UX. All these help ensure that your clients end up with a great solution that is easy to promote and use. So in case you have clients with outdated solutions, you need a tech partner able to fix them. After all, marketing campaigns make a company’s reputation, so it is always better to promote something of a higher quality and performance.
And now, let’s sum it up a little bit. As we’ve mentioned, there are three main categories of tech services your clients may need. And it is better to have a reliable and skilled tech partner to meet their needs. What we’d also like to add is that there are development services that are also popular these days and may be asked for by your clients:
- Apps for wearables;
- MVP development;
- Development of cross-platform apps;
- On-demand applications.
How can you know that you need a partner in development?
Now when you know what services your clients may possibly ask for, it is time to think about the major cases when you may actually need a development partner. Check out the short list of cases below. If you face any of those at the moment, then a cooperation with a development company is a must for you.
- There are no skilled tech specialists to support your internal software and/or develop solutions of different complexity for your clients.
- You have a great in-house team of developers but you still lack specialists with knowledge of a certain important technology or language.
- You need to deliver many projects at the same time and there are no resources to make it possible.
- You lack extra hands to complete some projects that have already started.
- Your clients keep coming to order promotion when in fact they need development and you cannot offer them these services.
- You keep working with freelancers or part-time developers and the results are substandard at best.
- You have dozens of tasks and need to shorten the sales process.
Already need a skilled and experienced technical partner?
Let’s get in touch and discuss our cooperation options and mutual benefits.
Real benefits of cooperation with a development company
As you’ve already understood, technical partners like GBKSOFT can become your major helpers. Mutually beneficial cooperation will let you focus more on creativity and let go of all technical difficulties once and for all. And this is not the only advantage you’ll get. We would like to share with you some other more crucial ones:
Why choose GBKSOFT as your partner?
Perhaps after reading this blog post you will seriously consider partnering with software development companies like GBKSOFT. And this will be the right decision, we can assure you. When it comes to software development and serious digital transformations, we can say that we are highly experienced in that. For more than 10 years we have been honing our technical skills and gaining experience while building complex projects. So we are indeed a perfect partner for your digital agency.
Among the industries in which we’ve digitally transformed companies you can see the following:
- Finance and banking – we have developed several trading solutions, holistic investors database, lots of banking and finance related applications for businesses.
- Business intelligence tools – if you explore our portfolio you will find examples of powerful CRMs and ERPs for aircraft brokerage companies, construction companies, company management tools for building companies, and custom web applications for better order-making and client service (for printing and laundry companies), SaaS PoS solutions development for sales companies. The projects are very diverse and feature-rich, so take your time to check them out yourself.
- Social networks – among the jobs we are truly proud of we can name INCINQ – brand new app for blind dating and Mazaaks – a social network for comedians and fun content creators.
- Healthcare solutions – applications for tracking medications, EHR and EMR solutions, software for remote consultations with doctors and many more other helpful tools for the medical industry.
- Education – we’ve delivered numerous apps for e-learning, corporate learning, tools for company education and onboarding, employee training, various performance checkers, apps for individual skills improvement and many more.
- HR and recruitment – our team cooperated with many businesses and delivered for them the following HR solutions – job boards, candidate databases, platforms for employee experience and performance tracking, applicant tracking systems, and even holistic HR management and information systems.
Looking at our experience, one can guess that the tech stack we are working with is different as well. We have prepared an infographics demonstrating what technologies we work with to build high class web and mobile solutions.
We are also skilled at integrating various services into business solutions to make them even more versatile and user-friendly.
And when it comes to real achievements we prefer real numbers. So let them speak for us and highlight what GBKSOFT is capable of when it comes to software development and delivery.
As the proverb says “If you want to go fast, go alone. If you want to go far, go together.” And this is probably the best saying to describe the cooperation between digital companies and development companies. To fulfill the needs of demanding customers you need a partner, and our company can be a perfect fit for your agency.
We can be your long-term development partner that will help you get more clients, increase their satisfaction, engage loyalty and take your and their business to a whole new level.
GBKSOFT can handle all technical related matters while you will be working on marketing services. Your clients will get a full package and you will get a great income. And that is what really matters when you think about fruitful cooperation between marketing and software development agencies.
Ready to discuss cooperation options?
Drop us a line and let’s see how we can be useful to each other.