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What is Bubble and Why It Can’t Substitute Custom Software?

  • Rating — 4.3 (3 voices)
  • by Igor
  • Updated on November 21, 2019
  • Read —
    4-5 minutes

Bubble is another website builder or software development constructor that makes possible “programming without coding”. Since the success of WordPress and its many counterparts like Joomla, Wix and Magento, website builders became a niche of software products that offer a certain kind of a standardized CMS system to present content on the web and many templates to make it look different (for which you pay additionally). That’s too good to be true and it’s not by chance that most business owners and startupers prefer custom software development to the deployment of any website constructor or software builder.  

Proceed with further reading to know more about the obvious downsides of Bubble and the many benefits of custom software development that can serve your needs much more efficiently. 

Bubble allows making apps as well because digital world has shifted towards smartphones and tablets and it no longer gravitates around the desktop. However, builders like Bubble deprive your product of the only thing that can make it successful – originality. Your possible variety of design choices and features is very limited and whatever little you save doesn’t pay off because you lose your brand authenticity in the process.

And for every possible product out there you can be sure to find dozens of competitors. Who becomes successful? Those that clients notice among a myriad of other businesses. 

Custom is Always Better

Using a blueprint to build anything automatically means that the final design won’t be original and authentic. To stick out in the era of sophisticated marketing and frivolous consumerism it is absolutely necessary to be unique. If you start a project with “do it simple” and “do it cheap” objectives in mind, it will be detected by Google algorithms and your possible clients that always feel in their gut, whether you deserve their attention (and money) or not.        

A custom solution gives more space for creative input and interesting choices simply because it is implied that the final project itself is the sum of such inputs and choices. This is work that is going to be respected for the sake of it. Putting in real work means showing effort and without effort there’s no respect from the users/clients to wait for. That is why a website or an app made with Bubble or any other constructor is destined to fail in a highly competitive environment. 

How Can Bubble Be Useful?

As one developer has put it, paradoxically, Bubble can be effective in saving a lot of time and effort for developers but it is not marketed to them. Instead, it is promoted to be used by business owners and digital startups that seek profound online presence. And it is useless for them. So the ones who really need Bubble (to cut down the astounding 25% of routine programming) to simplify coding are not considered a target audience while those that won’t really benefit from it are bought with the premise of “getting software without code”. 

 

Like Framer or WordPress that can substitute certain blocs of your website or help with design and content management, Bubble can be effective in reducing time it takes coding the front-end but what it absolutely cannot do is to substitute the development entirely. And with a bright idea in mind some of the features offered by Bubble can, on the contrary, limit your possibilities. 

Disadvantages of Bubble

Websites and apps built with Bubble or other constructors are generally slower (because every feature is a plugin or an extension).

When you write custom code for a feature, everything works faster because the underlying engineering underneath your core processes is developed to behave optimally fast and as efficient as possible. Every software engineer designs a specific approach and makes a unique process that are exclusively suitable for a certain task at hand. Due to that you can save milliseconds on features and summed up they’re gonna result in a significant rise in speed. 

Speed matters and there’s nothing that causes more outrage than slow connection. That’s why people buy newer phones with more RAM, build 5G networks and optimize every little thing in their lives to always move faster. This is the philosophy of progress and innovation. If you want to succeed, be faster. The faster, the better. Keep in mind that every millisecond here or millisecond there matters on the internet.   

Wrapping Up

So, do you really want your business to depend on some third-party software provider? This is too big a risk to allow, since even a slightest discrepancy in your web platform or a mobile app can ruin the journey for your customers. Even Google and Facebook frequently face downtime, so anything can happen to Bubble, putting to risk everybody, whose business depends on this software provider. When you have your own custom developed software, you control the situation and have a much bigger number of opportunities to improve, update and upgrade your platform. Bubble or anything like is no match to it. And the choice is up to you.

Need custom software?

Igor is a content manager at GBKSOFT who strongly believes in the amazing possibilities of IT renaissance. He is personally interested in how high tech can benefit business and improve marketing to make internet great again


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