Blog / Business, Development / business

Top 5 Reasons to Build a Custom CMS for Your Website

  • Rating — 5 (5 voices)
  • by Igor
  • Updated on August 06, 2019
  • Read —
    5-6 minutes

Maintaining your content with WordPress or other website builder can be effective if you don’t plan to expand your business, increase sales, improve services, and, well, grow. But what business doesn’t plan to grow? Certainly not a successful one. Using custom CMS has a variety of benefits that themselves might make your business successful. Don’t go with the cheapest and easiest option when dealing with your digital presence. Custom CMS is not just much more effective, it is also a status thing which makes your clients respect you more. Read on to find out about the most significant benefits of a custom built CMS. 

  1. Customization
  2. Website loads faster
  3. Security
  4. Originality
  5. Support
  6. How long does it take?
  7. How much does it cost?
  8. Conclusion


So, why use a custom CMS? First and most of all because it is created to consider all specific individual needs of your business. A custom CMS website can be much more effective in case you’d like to change this or that feature like the way people comment on your posts or how switching between the pages occurs. 

Ready-made CMS created with a website builder like WordPress instantly gives itself away. Website builders worked well enough 20 or 10 years ago. Nowadays, they don’t give everything your business needs because devil is in details and what any website builder misses is, precisely, details, making your site look like a thousand other sites out there. 

Website loads faster

One of the main benefits of making from scratch CMS for custom website is to speed up your site. Custom CMS loads faster because original backend code is optimized to do only what’s necessary and not a bit more. On the contrary, CMS made with a website builder depends on plugins, some of which might be useless, though still slowing your website down “in case” you might someday need them (you won’t).  

If you add a CMS to your custom html website, you won’t be bothered by the updates made by a provider. Sometimes this dependency on the third party can cost you clients because a surprise update can easily confuse you like it often happens with updates (that’s why nobody likes them). 

Why building Websites in WordPress is a bad idea?

With a custom CMS system you’ll be in charge of updates and you will only introduce those that are crucial and made in a controlled environment with all the details considered in advance. This way there won’t be some pop-up notification that appears from nowhere and distracts clients, some of whom would otherwise have become a big deal for your business. 


Website builders like WordPress or Wix are open-source platforms. Thus, they are less secure than a custom-built CMS. Chances to protect your client data are higher with your own software that uses the most recent and highly effective security protocols. Statistically, a WordPress site is much each easier to hack than the one that uses custom CMS. 


WordPress and Wix or other less popular “drag and drop” CMS solutions make the sites that use them all look alike and only little differences are present. In general, they provide you with a similar website structure and CMS website designs. It is hard to stand out with a website like that and your business needs to be as original as possible in order to attract clients. The uniqueness of your website is what makes you different from your competitors. Clients are less likely to engage with your business if you’re “just another service provider” or if you offer “nothing special”. 


When you hire a development team to provide you with your own custom-built CMS system, you also get full-time technical support. They can be very helpful even way after the project is completed and already put to use. Consider it a warranty card that comes along custom-built CMS.

On the contrary, using a website builder, all you get is a FAQ section or a slow conversation (perhaps, even with a chatbot) that will never help you deal with pressing matters on time. That’s simply because website builders provide services to thousands of small-scale low-budget business projects and cannot approach everyone personally. 

Again, the true secret of success in business is being one in a million. That also means that your demands will be unique and will require unique solutions. And a simple FAQ section or a chatbot cannot handle that.    

How long does it take?

How much time will it take to build a custom CMS website? Good things take more time to develop, so making a custom CMS website is longer than doing it with a website builder like WordPress or Wix. It depends on the scale of your project, the demands of your business, the developers you hire, technologies you use, and the amount of money you’re willing to pay. So, there’s no saying for sure just how much time it will take to develop your project. Generally, though, making a great website takes roughly 3 to 6 months.   

How Much Money Do You Need to Build a Business Website?

How much does it cost?

So, how much does it cost to make a custom CMS? This also depends on the scale of your project, a team you hire, your marketing strategy, required technologies, and deadlines. Roughly, though, building your own custom CMS costs around $30 K. But you should specify all the details in order to get correct estimations. 


Website builders like WordPress or Wix can be good if you have something like a travel blog or a small-scale project with low budget. But, if you have a bigger business operation on your hands and in case you’d like to gain competitive advantage, the best option will be to hire a development team and let them build a custom project that suits your individual needs. This way your site is going to attract more customers, have a better security and will load faster. It is also true that you will get full-time support from your development team because they provide technical maintenance even after the release.

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Igor is a content manager at GBKSOFT who strongly believes in the amazing possibilities of IT renaissance. He is personally interested in how high tech can benefit business and improve marketing to make internet great again

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