All businesses want to stand out from the competition and our client was not an exception. He came to us with a working trading solution that, at that time, had been existing for a few years already. At the dawn of its history, such solution had been considered a top product on the market. Yet, as new technologies emerged, things changed and our client realized that he’s not just losing his leadership position, he’s actually lagging behind the rivals.
Of course, the easiest way was to just to upgrade the old system to make it look up to date. But our client is quite a perfectionist - he did not need a fast and temporary solution that would still be obsolete and much worse than other trading platforms offered on the market.
What he really wanted is to develop a truly innovative trading application with high-end functionality. As a result, it was decided to create a completely new and feature-rich product that can fully satisfy users’ needs.
Yet, trading is not easy. The industry has its specifics, complicated terminology and even more complicated system, so the bar was set high. We clearly realized that to understand our client’s business objectives, we have to take a deep dive into all the aspects of the stock market. Fortunately, the challenges just make our hearts beat faster. We took up this project and the journey began.