Blog / UI and Design / Design

UX Goals for Designers to Achieve in 2020

  • Rating — 4.9 (44 votes)
  • by Ivanna Denys
  • Updated on March 03, 2020
  • Read —
    4-5 minutes

The main purpose of UX design remains unchanged since the concept of user experience arose on the horizon. Giving users what they need in the most pleasant way possible is the global mission of all UX designers all over the world. Yet, the ways this mission is accomplished are not even close that stable.

This is because there are two interconnected processes. First, users’ expectations are always growing. And second, requirements to UX design of applications are continuously becoming higher. One leads to another, so it’s impossible to say which one is the reason and which one is the consequence.

Anyway, we’ll set aside this philosophical chicken-egg question for now and focus on more practical issues in this article. Specifically, we’ll discuss what goals UX designers should set for the coming year to satisfy users (and their own professional ego, of course).

  1. Simplification
  2. Uniqueness
  3. Consistency
  4. Compelling Texts

#1 Simplification

Simplification illustration

Let’s make it clear from the very beginning: we use apps to simplify our life that is overwhelmed with hundreds of tasks. Uber, for instance, became so popular not because it offered something completely new on the market. Actually, people had been using cabs to get from one place to another year before this application was released.

But what was new is how simple it became to accomplish this task with Uber. Just a few clicks — nothing more. You even don’t need to think about what action should be taken next. The application itself “guides” you throughout the whole process with the help of so-called linear design.

And although it’s been a while since Uber appeared in our smartphones (and hearts), simplification is a core pillar of UX design so it always stays relevant. New generations of digital products strive to become even easier to interact with than their predecessors. So this UX design goal is always on the table.

#2 Uniqueness

Uniqueness illustration

This is one of the most challenging user experience goals, especially for the designers who are just starting off. This is because such things as following the trends and crafting unique applications sound mutually exclusive to many people. However, it’s not quite so.

Keeping track of the latest trends is important because it helps you grasp the big picture. What do users like/dislike? How do leading companies make user journeys hassle-free and pleasant? Exactly how high are the users’ expectations related to a specific kind of digital products? And what features should be included by default?

At the same time, without uniqueness, your app will simply get lost among similar products. So the real professional skill you should strive to hone is the ability to filter best practices that might be applied to your product and use them in a unique way.

#3 Consistency

Consistency illustration

Nowadays, the number of gadgets people use on a daily basis is not limited just to a laptop and smartphone. Smartwatches, TV sets, tablets etc. are the devices that can be connected to the Internet and, thus, we may use them to access our favorite applications. This is the reason why the UX design community became concerned about consistency.

As users, we are creatures of a habit. Due to this, we expect that our experience with a particular digital product will be the same regardless of the device we chose at a specific moment. Hence, designers not only need to create a stunning UX design for web or mobile, but they also have to think about how to make it consistent and predictable across different platforms.

#4 Compelling Texts

web Texts illustration

The last but not the least UX design goal we want to outline in this article is (unexpectedly!) related to the text content. Historically, UX design has been more associated with visualization and, as a result, texts have been often undervalued and neglected. But, fortunately, such situation has changed recently.

It’s hard to argue that a text copy is an important mean of communication with a user. Such things as a tone a brand uses and the way the key messages are conveyed have a great impact on product usability. Low-quality texts create a lousy user experience. So as UX designer you have to do your best to make the words match the visual language.


As we mentioned at the beginning of this article, UX trends are changing all the time. That’s why to create relevant web and mobile applications which offer a delightful user experience, you should always keep your finger on a pulse. So our final tip for today: whatever you do, try to always put yourself in user’s shoes. Asking such simple questions as Is the product easy to use? and How do I feel after an interaction with this app? will for sure help you resolve most professional challenges.

Need a reliable team to create UX design or give you a professional advice?

Ivanna Denys Ivanna is a Content Marketing Manager of GBKSOFT passionate about tech advancements, marketing, and startups. Her dream is to make the virtual world a better place with the help of a written word.

Comments (2)

Leave a comment

Leave a Reply

Jonathan Marriott
Mar 18, 2020 at 12:20 PM


Thanks for sharing such a helpful info on top UX goals for designer. It was easy to read and informative. I will definitely sharing your list with my all my friends. If you like please visit UIUX Studio who also provides amazing designing services.

Sep 23, 2019 at 3:19 PM

Thanks for sharing this such a great post. Your post is really great as we all know about ui ux design services. is really cool.


Related services


All articles Business Company News Marketing Tips StartUp App Ideas Tech UI and Design

People are talking about

You've got
a project in mind

What's next?

Send us a message with a brief description of your project.
Our expert team will review it and get back to you within one business day with free consultation and next steps.


Nothing can be better than getting a review from our happy clients
who recommend us and trust us their business.

More good work from team GBKSOFT. All well executed. The support within GBKSOFT is excellent. Communication is good too, spoken English as well as written. Support
I’ve been using GBK Soft for the past 3 years and they have been great. Communication is unparalleled to other app development companies. I’ve continued to return to them to improve my iOS app countless times and I will continue to do so in the future. I highly recommend this company! Improve
Gireesh, USA
One word...EXCELLENT.
Very well thought out and articulate communication. Clear milestones, deadlines and fast work.Patience. Infinite patience. No shortcuts. Even if the client is being careless (me). The best part...always solving problems with great original ideas, especially with this strange project where we are making up new words every day!
GBKSOFT did a good job to manage the project. They put in a good effort to communicate with us and make it easier for us to communicate with developers. Good Job
They proved to be very good and they’re very reliable as well. They are quite conscientious. They will go the extra yard to make sure we're happy. Reliable
GBKSOFT’s performance has been very strong. We've referred them twice, which says all anyone needs to know about them. A referral is the ultimate signal we can give that these guys are great. Strong
I think they do great work. I haven’t yet given them something that they were unable to do. Great
They write clean code, adhere to deadlines, and communicate extremely well. I strongly recommend anyone from the GBKSOFT agency and hope to work with them again myself. Clean Code
My Project with GBKSOFT gave me the ability to develop my software while keeping a busy schedule. Ana, who was my project manager, was very professional and was always understanding of my vision and what I wanted. I would recommend GBKSOFT again to any other company or person who has a vision for their web application. Thank you GBKSOFT! Recommend