Elena is the business analyst passionate about everything connected with startups, business ideas, and analytics. She’s aiming to find the solution for every challenge, young companies meet on their way.Other Articles of Elena
Each day millions of people meet on their first date. Some of them are looking for a romantic relationship, some are willing to find a one night stand. But they all have a common need – a place where they can easily find the perfect match. Here comes the question: is it possible to find your soulmate online? And what platform provides the best conditions for dating: websites, social media or maybe mobile apps are the new black? Dating industry says “yes” by generating billions of dollars in revenues.
Though finding your soulmate online sounds quite appealing, many people still find this way a bit embarrassing. Despite the rising popularity of apps like Tinder, many users have mixed feelings about them due to a controversial experience they had while using them.
Still, people want to be admired and hope for better. The proof is in numbers. Just look at statistics of people, who are actually using dating apps on a regular basis.
Share of internet users in the United States who have ever used online dating sites or apps:
The survey has shown that 30% of Americans aging 18-29 are constantly using dating apps, while 31% have previously used them (and maybe found the partner). That’s a huge market, right?
What are users looking for when using dating websites or apps?
One more survey performed by Statista revealed the main usage purpose of dating apps. In other words, it answers the question what are users looking for when downloading dating apps.
According to the survey, 84% of users are willing to find someone to build romantic relations with. That means they are taking dating apps seriously and believe that it’s possible to find a partner online. 43% of users find friends online and only 24% are using dating apps to meet someone for sexual relationship.
Summing up, despite all the inconveniences or confusion, people are constantly searching relations and they tend to do it online. The conclusion is obvious – creating dating apps is a tasty slice of cake for mobile developers. And Tinder has fairly proven it to be right.
Going for a date with somebody you absolutely don’t know is not that wise. The reason why people dislike dating portals lies in the huge difference between the person you are chatting with online and the person you meet in reality. In addition, the days when anonymity was widespread and anyone could hide behind the nickname are gone. Dating apps pose serious privacy concerns and the lack of protection makes people doubting whether to use the service.
Overcoming this barrier is the new trend in the dating industry. The more transparent and secure the dating app is, the safer its users feel.
What do users expect from dating apps:
No doubt, Tinder is the most popular dating app nowadays. But what’s the secret ingredient?
Below is the complete list of Tinder’s features to analyze:
Profile View Main:
Help & Support
The first thing you need to do before building dating app is to determine its gist. Will your app be location-based, matching or made for women only? Or maybe you have an absolutely new idea? Nevertheless, no matter what main feature your choose, consider to add several of these features to your dating app:
Adding social-media sign-in to dating app can cover two problems at once. Users don’t need to fill in a huge application form to enter an app, instead, they only tap on Facebook or Twitter login button. This function greatly increases user acquisition rate.
Besides the convenience of use, social media login is a confirmation of personal identity. In fact, going on a date with someone you met only on the Internet can be dangerous, so security check is an essential feature. Plus, it complicates the creation of empty profiles process and fends off bots.
Mobile app security also means confidentiality of personal data stored within an app. You should always warn users about personal information you might use and ensure that your app keeps user’s social media accounts separated from a dating profile. The truth is some users are hiding the fact they use dating apps, especially if they are cheating or hiding their sexual orientation. After all, marital status is the private information that must be protected.
And the last component of security is management of user-generated content. You should carefully filter inappropriate materials like nudity or any kind of harassments if you want your users to come back. The best way to control the content is manual validation, but don’t forget to insert “Report” button.
Communication is a key feature of any dating app. It’s obvious that users would like to chat before meeting in person. Furthermore, you can monetize this option. For example, 10 chats a day are free of charge, and if user wants to reach more people, he/she has to pay.
Typically, dating apps match people according to the chosen filters like preferences, location, gender etc. This method is simple yet effective, as users get more possible matches available. When it comes to implementing special matching algorithms, users get more relevant results (according to the algorithm opinion). But the reality is opposite as you never know what kind of person you might fall in love. Humans feeling are unpredictable and a machine can barely understand them.
Another useful function of dating app is matching engine. Who wants to chat with someone living 1000 miles away? For example, Happn app sends push notifications when users are located nearby in the real life.
Sending users kindly reminders about in-app messages and matches makes them open your app again and again.
What all people are looking for is love. Considering how much we rely on mobile communication today, creating a trustworthy application for communication with strangers becomes more important than ever before. What makes dating apps successful is the number of happy-ever-afters, so consider adding features that will help users to find partners for long-term relationships. That will make them happy, and you’ll get a high viral effect.
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