Elena is the business analyst passionate about everything connected with startups, business ideas, and analytics. She’s aiming to find the solution for every challenge, young companies meet on their way.Other Articles of Elena
It was not long ago that McDonald’s introduced the digital self-ordering kiosks. The company launched an innovation according to its all-going crusade for simplification of the ordering process. But what they got added to the time-saving was the increased customers’ loyalty. These giant kiosks allow guests to order and pay for their food without any interactions with restaurant’s staff. The main goals were to reduce lines, human errors, and customize the menu for every client in order to enhance the user experience.
Everyone was buzzing about the future of these kiosks, since the opening of the first renovated restaurant in the New York City Midtown. The main concerns about this technology were referred to the fact that staff was replaced by machines because of further labor costs rise. But the brand claims it’s genuine purpose was to better engage with clients and enhance the dining experience.
So, here comes the question:
While watching the success of McDonald’s initiative many brands have started thinking about implementation of the same technology in their businesses. But are those smart kiosks or mega tablets (as they are sometimes called) really worth the hype? Let’s analyze the basic opportunities of these machines and understand how can businesses benefit from them.
Touchscreen kiosks or interactive kiosk is at its core a computer terminal with specialized hardware and custom software. It’s used to perform special tasks like navigation, information display, communication or provide access to special applications. The most common usage is held by commerce, entertainment, hospitality, education and related businesses. Smartphones kiosks are typically placed in crowded places like airports, shopping centers or hotel lobbies.
Early smartphone kiosks resembled telephone booths while the modern ones are getting more thin and good-looking, just like real smartphones. Improving the looks and adding more functionality to the giant touchscreens with dynamic screen brings the customers engagement to the whole new level.
Implementing the new technologies, especially those who require both hardware and software installation, is always costly and involves the additional expenses. On the other hand, any innovation that can boost your business is always a good investments.
Below you’ll find the list of main “YES” points in favor of interactive kiosks:
Nowadays, when mobile devices surpass desktop computers and we are all used to managing our daily tasks via smartphones, it’s not a surprise that brands try to use this addiction for their own gain. Combining large touch screens and branded software businesses create the new powerful engagement tool. Now you can impress and engage the customers as soon as they enter the venue.
The process of interaction with new kiosks is comfortable and comprehensive due to the resemblance with the smartphones or tablets, we are using every day. Customers can intuitively browse through dynamically adjusted content and complete their orders in few clicks.
It’s up to you how to use touchscreen kiosks whether to entertain your visitors, promote new products, provide navigation, offer useful information or taking orders. In any case, you’ll need to install a specifically-tailored application for touchscreen kiosks. These apps are similar to those we use on mobile devices but still, you’ll need to develop special software compatible with the interactive kiosk. But don’t freak out about the costs! Most kiosks run on Android so building an app for your business needs is compared in terms of costs to Android mobile app development.
No matter what will be the main function of your interactive kiosk, automatization remains the first and foremost advantage of these devices. For example, McDonald’s introduced the option to order food without the help of a cashier. This feature allowed employees to focus on meal preparation thus reducing the wait time. Since there is no interaction with a human during order handling, the possibility of errors are brought to zero.
Time and Money Saving
Bringing automatization to your business process, would free up the employee’s time or at least give them more capabilities. They can concentrate on those matters, that can be handled only by human, and delegate routine tasks like navigating or hotel check-ins to the machine. Moreover, adding the smart assistants can save money, as you buy the kiosk once and don’t have to pay on monthly basis.
Another adorable feature of touchscreen kiosks is their accessibility. Choose any language you need. Localisation costs hundred times less than hiring a bi-lingual person. In addition, kiosks can work 24/7 even when your store is closed. It can receive orders, or check-in guests without any help.
Having learned a lot about the possibilities of these magic assistants for your business, get ready to find the best examples of interactive kiosk solutions:
Interactive kiosks and mega tablets help businesses and brands to increase the customer engagement, improve the support and get more sales. Now you can impress and engage the customers as soon as they make the first step to your doors. Thanks to the new technologies it is getting easier and more affordable to make your clients say “Wow!”.
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