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Emotional Design Principles for Social Media Network App

When a development team creates a new application, it usually pays more attention to functionality than the visual design itself. Actually, it can be a mistake, as design matters as much as functionality. “Usable designs are not necessarily enjoyable to use”, stated Donald Norman, the author of Emotional Design: Why We Love (or Hate) Everyday...

  • 15-16 min read
  • June 04, 2021
  • by Olha Didenko

How to Design a Successful B2B Website

B2B industry is known to be much more complicated than B2C. The difficulties often hide in the services or products that B2B market requires. They are generally more complex, demanding in performance and more expensive. Therefore, the business processes in this segment differ from those in B2C, including sales, marketing, and promotion. The main goal of...

  • 4-5 min read
  • January 18, 2021
  • by Elena

UX Design 2021-2022: What Trends are the Most Affecting?

Необхідно визнати, що найкращі методи та принципи дизайну User Experience зазнають відносно незначних змін з року в рік. І 2021 має майже ті ж методи мобільного дизайну UI/UX. Це насамперед тому, що мета дизайну користувальницького досвіду залишається незмінною – зробити користувачів щасливими під час використання вашого продукту та отримати бажану дію. Користувачі все ще мають...

  • 6-7 min read
  • December 30, 2020
  • by Evgeniy

Google transform G Suite into Google Workspace

Google’s G Suite collaboration toolkit is undergoing a rebranding. Tools like Gmail, Drive, Docs, and Meet will now be in a Google Workspace toolbox. It is also worth noting that all services received new logos. Along with the rebranding, the company announced several new features for the G Suite Workspace. Most of the innovation relates...

  • 4-5 min read
  • October 07, 2020
  • by Ksenija

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