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How to Improve your CRM System by Turning your Data into Asset

Many organizations see data acquisition and management as just additional expenses. For sure, data capturing, analysis, and modeling need costs and companies are focusing on the price tags, often overlooking the real benefits and the fact that data is a positive asset for any company in optimizing the work with customers, raising the sales rates,...

  • 16-17 min read
  • September 30, 2021
  • by Nadiia Shevchuk

Top SaaS Trends & Technologies in 2021

SaaS market is young, wild and competitive. The industry is rapidly growing and keeping up with trends is quite challenging. The diversity of solutions is huge but only rare ones are genuinely original and don’t copy other existing services. Those who stay innovative succeed, those who don’t — fail. Whether you are the tech company...

  • 4-5 min read
  • January 12, 2021
  • by Elena

The Role of an ETL Developer: Skills and Responsibilities

Nowadays, data is the most valuable asset for most businesses. So the more information you can collect the better, right? Actually, no. The situation is a little bit more complicated. Because even terabytes of data may bring you no results if it’s not managed properly. In small and medium companies, this task may be performed...

  • 6-7 min read
  • September 19, 2020
  • by Ivanna

How a Big Data Software Development Can Push Business Towards Growth

If you’re reading this article, you should have probably been thinking about the ways of automatization and optimization of your business processes with BI Software Development.  But even if at this particular moment all your business processes work smoothly, the employee’s working time is planned efficiently, your income is steadily growing, clients are satisfied, and...

  • 11-12 min read
  • August 20, 2020
  • by Valeriia Dukhan

Insurance technology and innovation

Nowadays, technologies are considered our best friends in all spheres – private life, work, or business. They make all processes more effective and reduce the probability of human errors. They have already possessed many areas like education, healthcare, transport, etc. Insurance companies need technologies as well. Like any other business company, insurance one has so...

  • 10-11 min read
  • August 19, 2020
  • by Anastasiia Mikula

Top 6 Applications of Data Science in Finance

The words like data science, machine learning, and artificial intelligence (AI) sound intriguing and even a bit futuristic for business owners and top managers from most modern industries. But this is definitely not the case of finance and banking business areas. The success of companies from this sector heavily depends on the implementation of cutting-edge...

  • 6-7 min read
  • June 14, 2019
  • by Ivanna

What are the Business Intelligence Tools and How to Use Them?

Talking about business trends in 2017, everyone is buzzing about big data, business intelligence, predictive analytics and other big words. So many definitions and technologies we need to keep up with, that it’s easy to get lost in a diversity of interpretations.

  • 4-5 min read
  • January 12, 2019
  • by Elena

Big Data in AgTech: Water Consumption and Soil Nutrition Optimization

The population of the World is on track to go from 7.3 billion people to over 9.6 billion people by 2050. In addition, each person is going to consume about 30% more calories as we see the continued shift towards more diverse and protein-heavy diets. These two facts tell us that we’ll need to produce...

  • 5-6 min read
  • June 13, 2018
  • by Evgeniy

How Brands Attract Customers by Using Digital Technologies

Retail business is very similar to Darwinian evolutionary theory claiming survival of the fittest. Brands are willing not only to survive but to succeed by any means so the intense competition is not a surprise. Since the world is going online, marketers get more effective tools available for attracting clients and digital technologies are among...

  • 4-5 min read
  • January 17, 2018
  • by Elena
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