In 2017 mobile app market demonstrated 178 billion app downloads globally. This number will likely to grow up to 258 billion by the end of 2022. The mobile app market won’t slow down anytime soon, as well as app revenues. Statista prospects app revenues to reach 462 billion USD by the end of 2020.
Obviously, there is no progress without change. Software comes and go, hardware beats new benchmarks, and there are also users’ tastes that are changing even faster. Mobile apps, developers and owners are forced to catch up with these tastes and trends.
The year comes to its end and that’s why it is about time to sum up mobile apps development trends of 2020. And you can rest assured, those trends will be relevant at least during the first half of 2020!
Using AR on smartphones isn’t new. The industry is huge and growing daily, and AR has already given birth to at least two popular apps: Snapchat and PokemonGo. Nevertheless, Apple’s ARKit2 and iPhone X with enhanced AR processing power open up new opportunities for mobile developers.
And the market is pretty serious about Augmented Reality. Snapchat is gradually moving in this direction with their Spectacles that sooner or later will not just make photos but project visuals on the glasses using them as screens. AR will most definitely become integrated in Google Maps and Apple’s “Maps” showing locations’ features through camera.
Google does not intend to stand aside too. The company has its own ARCore SDK for Android developers. This SDK was built in close collaboration with Unity’s XR team which makes it a perfect tool for developers. ARCore SDK allows to develop high-performance AR Android apps and upgrade existing apps with exciting AR features. So if you’re thinking about the development of AR app for Android devices, now is the best time.
In the meantime, AR is not all about entertainment. The technology can bring a lot more practical-use functions for mobile devices users. Some of them we described in our article about AR application in Businesses.
Have an AR app in mind?
Even more virtual reality
Nowadays, using virtual reality in other fields except gaming is still kinda expensive as it requires special hardware such as VR headsets or VR glasses. Nevertheless, there are multiple ways to implement this incredible technology into life. For example, the first VR cinema has already been opened in Amsterdam where visitors can experience the immersive power of virtual reality. Moreover, VR headsets are used to treat anxiety, panic attacks and phobias which means that VR has many benefits for healthcare industry.
P.S. If you’re still confused by the types of reality (because you are used to just reality), here is an article explaining the difference between virtual, augmented and mixed reality.
Lite Mobile Apps for Wearables
New Android Wear Update as well as the presentation of 4th Apple Watch generation show a steady movement toward autonomy and self-sufficiency of wearable gadgets.
Now Android-powered smartwatches can play music from inbound disc space and make calls or send SMS, using their own cellular module. Additionally, Android Wear 2.9 introduced a full-fledged app market for smartwatches with connection to other smart devices (IoT). Apple Watch 4 has pretty similar capabilities but the most notable of them are electrical heart sensor, improved overall performance, better screen, and smaller size.
All these advancements in wearable gadgets open new possibilities for mobile app developers and those who already have a mobile app. In short, it’s about time to develop lite versions of mobile apps that are specifically designed to run on wearable devices or at least to consider wearables when making apps for smartphones.
Want to build your own app for wearables?
How to Optimize Mobile App for Wearables
- Clear up your app from all secondary functions.
- Keep only 1 to 3 most vital use cases.
- Redesign wireframes and UI.
- Straightforward user journeys to 2 screens max.
- Make use of physical buttons (Must do for Apple Watch).
- Take advantage of a new notification UI (Android Wear).
- Resolve all possible connectivity issues.
Why You Might Want to Develop a Mobile App for Wearables
- Must have upgrade for any sports app.
- Extra monetization strategy with a wearable app version upsell.
- A standalone smartwatch app that can be sold on Android Market and App Store.
- The additional competitive advantage useful for marketing of B2B mobile apps.
Better Connectivity Thanks to IoT Development
The prices for sensors are falling faster than ever, thus, making IoT affordable for private sector. In particular, Google claims that it managed to cut prices for its autonomous cars’ LIDARs up to 90%. Other advanced sensor technologies are also become used more widely.
Analytics prospect IoT market to expand from $157 billion in 2016 to about $661 billion by the end of 2021. Which means a growing number of sensors and devices to connect and control. It creates a nourishing ecosystem for further development of IoT devices. And smartphones are the best portable devices to work as a remote control for those wide arrays of sensors.
Therefore, software development for IoT devices is already in great demand will continue to be so in the future. There are many industries that mobile app developers can exploit. If you’re interested, we’ve explored this topic previously in two articles about IoT for office spaces and IoT application in 5 business domains.
The internet is the home of content, all content, internet itself is the sum of data, an eternally expanding pool of information and a knowledge mine. On the other hand, disk space on our smartphones is a limited resource that is even more precious nowadays when you can shoot HD video with a few clicks.
Google sites that disc space shortage is second most important reason why users decide to delete a mobile app. So why not to stream mobile apps instead of downloading it to our precious little flash drives?
App streaming technology is called to deal with disk space shortage and bypass a balky way of installing apps through App Store. Android mobile app developers offer you Android Instant Apps.
The technology provides better user experience, lower user acquisition costs, and an increase of average lifetime value
Chatbots and AI
Siri, Alexa, and Cortana are becoming more intelligent day after day as well as neural network algorithms that drive them. With the right idea in mind this extra intelligence can be put to use. Analytics in Gartner forecast that cloud-based neural networks will process over 40% of all interactions between users and mobile apps in the nearest future.
This is exactly what chatbots and app developers are here for: easy-to-implement intelligent services like Natural Language Recognition, Multi-language Support, Image Recognition, and Face Recognition.
Frankly speaking, there is no need to integrate chatbot functionality in every mobile app. Development of an understandable mobile interface may become the link between customers and artificial intelligence we all have waited for so long. Chatbots are not new but as they become smarter, they give way to conversational AI which means that your smartphone will soon be like the robot from the film “Her”.
On top of mobile trends listed above it should be mentioned that app performance and security will remain relevant for all time app market exists. Fast and secure apps are always in high demand. And we develop the apps like that.
Already have an awesome app idea?