Digitalization entered every sphere of our life. Due to quarantine that happened last year not only huge corporations transferred to remote work, but also schools and universities offered new ways of studying. And the popularity of digitalization is expected to grow and influence us even more in the upcoming years.
Gadgets and applications can be used not only for doing business or learning, but also for raising your kids. Parenting applications are the new black. They transform the traditional process of raising children and make it more adapted to the new reality, when we all lack time but still need to take care of a lot of things at the same time.
Raising children implies multitasking. But is it possible to arrange everything correct and end up having enough time for work, rest and effective communication with your kids? The answer is – yes! But only if you have a digital helper and necessary app on it.
So in this article we will share with you how parenting apps can help you, what types of them exist on the market and how to develop your own app and make it effective.
Why should you invest in parenting apps development?
If you have a great app idea in mind, you may be wondering if it is worth your money, time and effort. After all, before investing in something you need to be sure that the market needs this and your solution will be of use to many people. So we have explored the most up to date statistics and trends, and collected some interesting figures for you.
According to the report provided by the specialists from the University of Calgary on Researchgate there are more than 4,300 free mobile parenting-related solutions available in the Play Market. All those solutions can be found if you search by such words as mother, father, baby, child, parent, family, and so on.
We have also looked through SensorTower and discovered that as of January 2021, there are more free parenting apps than paid ones on the market. And the data shows that most of them are either family ones used for entertainment and planning or the ones that are downloaded for monitoring kids. There are also a couple of apps for parenting control and not so much for home learning or pre-school preparation.
So taking into account the small number of existing solutions and their narrow specifics, we can point out the main reasons why it is reasonable to invest in your own parenting solution.
Types and examples of parenting solutions
Speaking about parenting applications, it is possible to divide them all into several groups depending on the main purpose they serve. So among such apps you will see:
- Apps for women preparing for childbirth;
- Solutions for monitoring and taking care of babies;
- Apps that connect parents with specialists (psychologists or therapists);
- Apps for raising, entertaining and developing children;
- Apps for fun learning with tips for parents;
- Apps for monitoring the location of children;
- Co-parenting solutions.
- Various art and game related apps.
Taking into account this huge variety of app types, you can build a solution that will meet your needs perfectly. On top of that, your app can become a source of regular additional income or a tool able to boost your business.
For example, if you own a clinic, children development center, or if you are a couch or childcare specialist, you can develop a solution to complement your range of services. This can be a great way to attract new clients, raise awareness of your services and business. Your parenting application may even become your fresh standalone business, like it already happened with Uber for Kids.
Parenting apps can be called a unique category of solutions due to their extreme multifuntionality. It is possible to do a control dozens of things with the help of one single application. Kids can be educated, entertained, controlled and taken care of by remote specialists. What can be greater than this? It is literally hard to imagine how our parents coped with us without various digital helpers that now became irreplaceable. The niche of the parenting apps is a developing one, so if you enter it you have all chances to become a leading app provider.
To help you get even more inspired to build your own app, we have surfed the Internet looking for the most interesting and successful parenting applications of different categories. And without further ado, let’s speak about them.
Cloud Baby Monitor
Image source: Cloud Baby Monitor
This application is appreciated and used by parents all over the world. It is available not only for iOS and Android devices, but also for Apple TV and Apple Watch which makes it extremely convenient. The app is full of various useful options among which you can see:
- Night clock and night light;
- Noise and motion alerts;
- Option to monitor a child from multiple devices or to monitor multiple child from one;
- Live video and audio of a baby;
- Collection of white noises and lullabies and ability to create your own playlist.
So basically Cloud Baby Monitor is a secure video monitoring solution that helps parents stay busy with their things while the baby is resting in its room. The parents will not miss a thing and will hear everything that is happening. The solution works either over Wi-Fi or 3G. It is protected by encryption, so parents can be sure that the video and audio is received only by their devices.
The technologies used by the app: voice recognition, live video streaming, IoT for adjusting the light without disturbing the sleeping baby.
Image source: Photomath
To teach children is hard, that is why all moms and dads will appreciate a solution like Photomath. This is a real life savior when you try to teach your child math. You can scan any equation by taking a picture of it and get an answer with instructions on how to solve it. The app even can recognize handwritten text which is extremely great. On top of that, it has some extra features like:
- Animated instructions;
- Smart calculator with intuitive keyboard;
- Graphs for visualizing math problems;
- Step-by-step explanations.
Photomath is extremely smart and fast, it has interesting design and advanced set of options. It is available for use on iOS and Android devices.
Technologies used by Photomath: text recognition, picture recognition, AI and machine learning.
Cozi Family Organizer
Image source: Cozi Family Organizer
Sometimes it is hard to keep everything in synch and under control. Parents have their own list of tasks and they need to take care of kids lists too. That is why there should be more such apps as Cozi Family Organizer! This is a very convenient and visually pleasing scheduler where you can keep all your to-dos and appointments in perfect order. You can even write a list and share it with other family member in a blink of an eye.
This is a real must have for every family – no matter big or small. It is connected with your calendar and available on both mobile stores + it offers a web version. Cozi Family Organizer was approved by numerous parenting centers.
How to develop an app for parenting?
The development of a mobile application is a complex procedure that requires numerous specialists and steps. So it is crucial to get prepared and understand what tech takes you need to hire and what processes will be completed during the development.
First of all we would like to mention who is going to be responsible for your parenting app creation. You will need to cooperate with:
- Business Analyst who will help you shape your idea, make market research, identify technology stack and write specifications for your future app.
- Mobile developers who will write high-quality code. You may need either Android or iOS developers (or even both) depending on the operating system you will build your app for.
- UI/UX designer who is going to be responsible for the look of your solution. Every element starting with the app buttons and ending with the loaders will be created by this professional.
- QA engineer who will perform various tests to check the quality of code, the presence of bugs and errors, the connectivity and compatibility of services and many more.
- Scrum Master under whose supervision the development will be performed. This specialist will take care of all organizational moments, make sure that everything is done in time and no deadline is missed.
Now when you know what specialist you should be looking for, let’s clear out how to find them and make sure the team you’ve selected is the perfect for for your project needs.
Find a team
It is quite challenging to find a suitable team to entrust it with your app idea. So when you start looking for it you will probably be considering such options as:
- gathering your own team (which is too time and cost consuming),
- hiring a freelancer (which is affordable and yet has its cons like lower level of reliability),
- outsourcing the development (which is in most cases a great option at reasonable price/quality ratio) .
While looking for a developers team, try to check such reliable platforms as Cutch or Goodfirms. Compare the companies that are up to your liking, pay attention to their hourly rates, experience in mobile development, website. Don’t forget to take a look at the portfolio and real examples of the apps they’ve built.
We would also recommend you to choose the European developers since they offer high quality of services, they are easy to communicate with and their rates are quite affordable compared to American companies.
Perform pre-development stage
Once you’ve found your team, you need to proceed to the pre-development stage and prepare for the app creation. On this stage you and your Business Analyst will do a research of your competitors, define the main feature set of your app, select the most suitable technology, think about the design concept and many more.
In the process of the discovery phase you will formulate your project vision and get Project Vision Document, Specifications Document, wireframes and mockups. Also the Business Analyst will perform the detailed estimation of your project and identify all possible development risks. So if something will go wrong, it will be possible to quickly fix it and perform an app release on time.
Let your team take care of coding
High-quality errorless code is what makes a perfect parenting app. If you are planning to build your solution for both iOS and Android devices, then you will need two separate developers who will perform coding, integration of third-party services, etc.
Also you need to understand that it may take longer to build an Android app since there are a variety of devices, screen sizes and operating systems. And it will require more effort to build an app that will look and perform well on them.
You may also consider developing a cross platform app that will perform like a native on both iOS and Android operating systems. For example, here at GBKSOFT we offer Flutter app development services. Such a solution will cost you less than a native one but will be no worse.
Think about the design
An app design is no less important than high-quality code. Because if your app is not convenient or some elements are not visible or readable, then you’ll probably lose some part of your potential audience. Therefore you need a professional designer who will take good care of the app color scheme, its elements and logic.
An experienced UI/UX designer can make your app exquisite, presentable and also user friendly. Speaking about parenting apps it is crucial to remember that the parents do not have much time to play with an app and figure out how it works. They need it to be intuitive and easy to use. And that is exactly what user experience is for.
Check everything before release
Testing (automatic and manual) is an important step of app development and it is performed by professional QA engineers. If your solution has any issues, chances are that it will not even be accepted by the mobile stores like Google Play or App Store.
So everything should be carefully checked – starting with the app performance and ending with checks related to power consumption of the device while using your app.
Improve and maintain
To keep your app users interested and to stay competitive on the market, it is crucial to constantly improve your parenting app and make it better. While maintenance will allow you keep your solution running stable and timely resolve any issues, the improvement of the app will help you encourage users loyalty and engagement.
To understand what your app users would like to see in new versions of the app, you may monitor comments in stores, or add feedback options to receive people’s reviews.
How can parenting apps earn money?
Taking into account the wide variety of parenting apps that you can build, it is reasonable to think about the monetization strategy beforehand. We would not recommend you developing a fully paid solution because it is harder to gain a user audience with it. Not so many people are ready to pay for something unknown that they barely tried using in practice.
So among the most popular app monetization strategies, we’d advise you to pay attention to the following:
To wrap it up
Parenting apps only start getting popular and there are a lot of aspects that they still don’t fully cover. Therefore such solutions can be a great niche to invest in. There are not so many of them in both markets (iOS and Android one), and there are some types of these apps that only started emerging. And while the competition is not so tough, you have all chances to enter the market and become the leader.
Parenting apps are good not only for a start-up business model, they can complement your existing successful business. Healthcare, teaching, development centers and many more institutions can make such solutions a real source of closer connection with clients and make it an additional money maker.
Speaking about the development of such solutions, it is necessary to mention that outsourcing would be the best choice from financial prospective. The developers team will offer you a full range of app building services and make sure that the solution meets all your needs and expectations.