Blog gbksoft

We all get used to the fact that functionality of the application means a lot. However, the design is what really makes a solution stand out. Design with the properly selected color scheme is able to attract the attention of potential app users and make them interested.  For many years colors have been associated with...

• 16-17 min read
• August 30, 2021
• by Anna

Imagine the situation when 5% of new website visitors use the latest iPad or iPhone but your website’s design is in the older version. The visitors expect your website to be responsive, and they are ready to go through a wonderful user experience. Because your design is outdated, the interface will be distorted, buttons poorly...

• 12-13 min read
• August 01, 2021
• by Anastasiia Mikula

Redesigning a website takes a lot of time and money, so it’s usually very tempting just to avoid this topic and leave everything as it is. However, doing nothing is not the best business strategy you can implement in this case. Because the results you will receive from a quality redesign performed by professionals may...

• 6-7 min read
• June 09, 2021
• by Ivanna

When a development team creates a new application, it usually pays more attention to functionality than the visual design itself. Actually, it can be a mistake, as design matters as much as functionality. “Usable designs are not necessarily enjoyable to use”, stated Donald Norman, the author of Emotional Design: Why We Love (or Hate) Everyday...

• 15-16 min read
• June 04, 2021
• by Olha Didenko

Every aspect of our life is moving online, trading apps are gaining more and more popularity. But why do apps like Robinhood or TD Ameritrade have a big and loyal audience while others remain relatively unknown? One of the reasons is superior user experience (UX). UI/UX plays a big role: when users come across an...

• 11-12 min read
• May 31, 2021
• by Olha Didenko

Design patterns aim to simplify the code writing for developers. They help to provide an easy and efficient work process for programmers. Design patterns are sequences of repeatable processes that are used to develop software solutions.  The patterns are templates that are suitable for solving particular problems. They also help to reduce potential errors that...

• 14-15 min read
• January 25, 2021
• by Anastasiia Mikula

UX design is vital as during the interaction with the product, users are fully focused on the actions they take and the tasks they expect to finish. User flows help to better understand and predict the expectations of future users. Consequently, it helps to create a highly qualified and suitable product design. User flows describe...

• 13-14 min read
• January 16, 2021
• by Anastasiia Mikula

It must be acknowledged that User Experience design best practices and principles undergo relatively little change year over year. And 2021 has pretty much the same UI/UX mobile design practices. This is primarily because the goal of user experience design stays the same – make users happy when using your product and get a desirable...

• 7-8 min read
• December 30, 2020
• by Tony

It is wise to start with the marketing and collecting of potential users, even before your web or mobile project is completed. The best way to do this is to have the landing page up and running. With that in mind, how should this landing page look like in order to gather as many users...

• 4-5 min read
• November 11, 2020
• by Yana