UI and Design

It is not a secret that design is no less important than overall app functionality. All users appreciate intuitive and visually pleasing solutions, and that is why app owners tend to pay special attention to creating design.  Logos, icons, wireframes,mockups and other graphical elements are crucial if your goal is to create a simple and...

One of the main difficulties in communication between the client and the designer is how to successfully convey your vision. It can be quite difficult for a client to put into words his ideas and thoughts. And even if you masterfully describe the project, this does not guarantee that the designer will have the same...

A great web design is not just putting content together and making small pieces look good. In order to provide the engaging user experience and clear interface you should see a big picture, a system beyond small pieces. The most common designer’s mistake is focusing on different elements of an interface or making sure that...

What we talk about when we talk about mobile app design? Essentially, we’re addressing everything visual that appear front and center before the end user’s eyes, right? Mobile app design is nowadays referred to as UI/UX design. Nevertheless, it is the same program interface design just adapted to smartphone. UI/UX design is a mobile sub...

Does your application display accurately on any user’s device? Have you worked with optimized experience? When it comes to graphics, developers usually follow the rule of ‘one size fits most’, which is not a correct solution. Undoubtedly, this is the simplest way but it can crush application visual appeal. To look perfect your app has...

You have a great business and it grows every day. You understand the necessity of building a brand strategy. But from what to start? How to build a strong brand and increase brand awareness? How to generate new clients and reduce expenses on advertising? 

Myth #1: Web Design is the Appearance of the Site For some reason, most people perceive web design as just the creation of a beautiful appearance for a site. But the design of the site is, above all, its functionality with correct and well thought-out structure and architecture. The purposes of the design – to...

We frequently report on the state of development process to our clients. Depending on the development stage the report may contain prototypes, wireframes or a list of completed milestones. However, sometimes we’re asked to show the real code so that the client could check the quality by himself or send it to investors and in-house...

It is wise to start with the marketing and collecting of potential users, even before your web or mobile project is completed. The best way to do this is to have the landing page up and running. With that in mind, how should this landing page look like in order to gather as many users...