Marketing

Tech business is a risky venture even though high risk often brings in high revenues. But what exactly makes money in software development? Is it certain technologies itself or new approaches to the existing problems? How to calculate the demand and minimize the risk of going out of business? What makes some big tech companies...

The year 2019 can be fairly named the year of Eco-Activism. The attention to the critical environmental issues such as global warming and rapid extinction of wild species is at the all time high. Although, you probably already know that from Greta Thunberg. What has this to do with app development? Well, you can find...

According to Forbes, Jeff Bezos is the richest man in modern history with a fortune of more than $150 billion. He is a founder and CEO of Amazon, a $1 trillion retail giant and the most popular online store in the United States that has more than 300 million active user accounts worldwide. Besides Amazon,...

It’s not a secret that early stage tech startups always meet plenty of difficulties and challenges before moving to the development process. It’s the period when the misallocation of resources often takes place, especially when founders are non-technical persons. Being non-technical founder you are more likely to distribute resources in a wrong way. But is...

Generally, Virtual Reality is considered to be the technology used only for entertainment and games. However, many brands understand the power of VR and try to use it for marketing purposes. Besides an obvious desire to use this trendy technology, companies have additional compelling advantages such as full immersion, which leads to better remembering and...

Customer loyalty is a vital prerequisite for the success of every business. However, just providing high-quality services or selling good products is usually not enough to gain and retain it. People want to get some rewards for their dedication to a particular brand so companies need to develop customer loyalty programs. 

WordPress is known to be the most frequently used CMS on the web. Nowadays, 28.5% of websites are built on this platform. But why is it so popular and is WordPress good? Originally, WordPress was built like a platform for blogging. In the very beginning, when you install WordPress, the basic function available to you...

Front-end developers work for a variety of different companies. Today, you can find someone with that sort of responsibilities in pretty much every type of organization. But what makes front-end developer search special is a highly specialized skill set he/she needs to possess. In must be acknowledged that requirements for the front-end job position are...

Are you an agency looking for an affordable way to offer mobile apps to your clients? Or you already have built an app and need a better way to manage it. Or maybe you need a creative turnkey project for your next ad campaign? Either way, you need to look for a white label app...