It’s not a secret that early-stage tech startups always meet plenty of difficulties and challenges before moving to the development process. It’s the period when the misallocation of resources often takes place, especially when founders are non-technical persons. Being non-technical founder you are more likely to distribute resources in the wrong way. But is it...

Every year the new trends in technologies appear, replacing each other and this process seems to be unstoppable. Since Android has been introduced several years ago, it made a revolution in mobile operating systems. Many things have changed since that times but one remains the same – Google does its best to blow users minds....

The following article is going to focus on the marketing and promotion of the app that helps users find and order orthopedic shoes and insoles through app marketplace. We are also going to discuss the clear benefits a lifestyle mobile app with gamification features can bring to the table when it comes to distributing your...

SaaS market is young, wild and competitive. The industry is rapidly growing and keeping up with trends is quite challenging. The diversity of solutions is huge but only rare ones are genuinely original and don’t copy other existing services. Those who stay innovative succeed, those who don’t — fail. Whether you are the tech company...

Are you looking for online payment method to collect payments? From the first glance PayPal seems to be the easiest platform to go. It’s quite easy to integrate and has numerous payment options. However, it is not available in all countries and there are several other stop factors. That’s why we’d like to share a...

Tech business is a risky venture even though high risk often brings in high revenues. But what exactly makes money in software development? Is it certain technologies itself or new approaches to the existing problems? How to calculate the demand and minimize the risk of going out of business? What makes some big tech companies...

According to Forbes, Jeff Bezos is the richest man in modern history with a fortune of more than $150 billion. He is a founder and CEO of Amazon, a $1 trillion retail giant and the most popular online store in the United States that has more than 300 million active user accounts worldwide. Besides Amazon,...

Generally, Virtual Reality is considered to be the technology used only for entertainment and games. However, many brands understand the power of VR and try to use it for marketing purposes. Besides an obvious desire to use this trendy technology, companies have additional compelling advantages such as full immersion, which leads to better remembering and...

Customer loyalty is a vital prerequisite for the success of every business. However, just providing high-quality services or selling good products is usually not enough to gain and retain it. People want to get some rewards for their dedication to a particular brand so companies need to develop customer loyalty programs.