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What is Bubble and Why It Can’t Substitute Custom Website?

  • Rating — 4.5 (119 votes)
  • by Igor
  • Updated on September 25, 2020
  • Read —
    4-5 minutes

Bubble is another website builder or software development constructor that makes possible “programming without coding”. Since the success of WordPress and its many counterparts like Joomla, Wix and Magento, website builders became a niche of software products that offer a certain kind of a standardized CMS system to present content on the web and many templates to make it look different (for which you pay additionally). That’s too good to be true and it’s not by chance that most business owners and startupers prefer custom software development to the deployment of any website constructor or software builder.  

Proceed with further reading to know more about the obvious downsides of Bubble  software and the many benefits of custom software development that can serve your needs much more efficiently. Check our blog post.

Bubble software allows making apps as well because digital world has shifted towards smartphones and tablets and it no longer gravitates around the desktop. However, builders like Bubble deprive your product of the only thing that can make it successful – originality. Your possible variety of design choices and features is very limited and whatever little you save doesn’t pay off because you lose your brand authenticity in the process.

And for every possible product out there you can be sure to find dozens of competitors. Who becomes successful? Those that clients notice among a myriad of other businesses. 

Custom is Always Better

Using a blueprint to build anything automatically means that the final design won’t be original and authentic. To stick out in the era of sophisticated marketing and frivolous consumerism it is absolutely necessary to be unique. If you start a project with “do it simple” and “do it cheap” objectives in mind, it will be detected by Google algorithms and your possible clients that always feel in their gut, whether you deserve their attention (and money) or not.

A custom solution gives more space for creative input and interesting choices simply because it is implied that the final project itself is the sum of such inputs and choices. This is work that is going to be respected for the sake of it. Putting in real work means showing effort and without effort there’s no respect from the users/clients to wait for. That is why a website or an app made with Bubble or any other constructor is destined to fail in a highly competitive environment. 

How Can Bubble Software Be Useful?

As one developer has put it, paradoxically, Bubble software can be effective in saving a lot of time and effort for developers but it is not marketed to them. Instead, it is promoted to be used by business owners and digital startups that seek profound online presence. And it is useless for them. So the ones who really need Bubble (to cut down the astounding 25% of routine programming) to simplify coding are not considered a target audience while those that won’t really benefit from it are bought with the premise of “getting software without code”. 


Like Framer or WordPress that can substitute certain blocs of your website or help with design and content management, Bubble  software can be effective in reducing time it takes coding the front-end but what it absolutely cannot do is to substitute the development entirely. And with a bright idea in mind some of the features offered by Bubble can, on the contrary, limit your possibilities. 


Build any web app with no code.

Harness total design freedom.

Scale with robust, hosted infrastructure.

Expand, engage, measure.

Share the workload.

Disadvantages of

Websites and apps built with Bubble  software or other constructors are generally slower (because every feature is a plugin or an extension).

When you write custom code for a feature, everything works faster because the underlying engineering underneath your core processes is developed to behave optimally fast and as efficient as possible. Every software engineer designs a specific approach and makes a unique process that are exclusively suitable for a certain task at hand. Due to that you can save milliseconds on features and summed up they’re gonna result in a significant rise in speed. 

Speed matters and there’s nothing that causes more outrage than slow connection. That’s why people buy newer phones with more RAM, build 5G networks and optimize every little thing in their lives to always move faster. This is the philosophy of progress and innovation. If you want to succeed, be faster. The faster, the better. Keep in mind that every millisecond here or millisecond there matters on the internet.   

Wrapping Up

So, do you really want your business to depend on some third-party software provider? This is too big a risk to allow, since even a slightest discrepancy in your web platform or a mobile app can ruin the journey for your customers. Even Google and Facebook frequently face downtime, so anything can happen to Bubble, putting to risk everybody, whose business depends on this software provider. When you have your own custom developed software, you control the situation and have a much bigger number of opportunities to improve, update and upgrade your platform. Bubble software is no match to it. And the choice is up to you.

Need custom software?


Igor I'm a tech journalist and market analyst. Software development, apps, tech trends, and digital innovations are all among my interests. Why? Simply, because it's the future. You can have more of that future in my blog entries. I have 5+ years of experience in online journalism and blogging but I've been a tech enthusiasts and even something of a geek my whole life. It is my pleasure to share with you the knowledge I have. Reading my articles, you can be sure to find expert opinions of senior developers, market tendencies, design tips, and info on outsourcing, business industries or specific Web and Mobile projects.
Alex Pedchenko - Ph.D., Entrepreneur & Blogger is a leadership expert in our marketing department with tech education and Ph.D. degree in building science. The man of most ridiculously innovative ideas for apps and most audacious ways of their promotion. Follow him on Twitter or check out his personal blog, in.

Comments (10)

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Aug 24, 2020 at 3:24 PM

What nobody is looking at here is the issue of data design and database integrity. The idea of incremental, point and click database design fills me with horror. Any highly functional application, with a badly designed database, will be a horror show as further development is needed. For any business, there is only ONE data design that properly supports it and – in effect – defines the scope and principal features of the business design. Having the database in place, there are then a thousand ways to work the data into business processes and business activities that achieve the operationalisation of the business.
I looked at, worked through the first few lessons, and shuddered. Tell me I’m wrong, and why, somebody?

Deniz Olmez
Jul 16, 2020 at 5:29 PM

why can’t see the power of Bubble? We appreciate It!
Even if it’s slow now, it can be faster in time. Don’t worry.take a snack!

Jul 05, 2020 at 3:41 PM

Pretty sure you’ve never used Bubble as almost everything you said is false. We built a custom CRM with it that now has more features for us that did when we used it. I don’t know anything about web programming and was able to build this entire system. You’re only posting this because you know these sites are the future. The we you say it can’t be customized and you are limited by its restrictions just shows you have never used it.

John Flores
Aug 23, 2020 at 7:14 AM

Wonderful input Lee!! I need exactly what you built, thank you for reinstating my confidence in Bubble 🙂


Christopher J Reiss
Jun 09, 2020 at 7:04 PM

As the developer quoted about the 25% figure, I approve this article!

Darius m
Apr 20, 2020 at 10:35 PM

Yes we all know it. According to software devs this is bad. According to Tobacco industry smoking isn’t bad… Everyone is defending his stuff. Like always follow the money… P.S I’m S.E too

Robin Beaudru
Apr 18, 2020 at 3:11 AM


How can you call yourself a «journalist» and only consider disadvantages?

Isn’t your job to be neutral and relate facts?

Every «startup» can’t afford to pay huge bills in order to develop their project with an agency, and you’re talking about depending on a «third-part», doesn’t a developer dependent to hosting services? Aren’t startup being dependent of so-called agencies billing a ton of money to assure their services?

No-code community, of course, need developers in order to implement APIs and plugins into no-code builder, and I bet they’ll be enthusiastic to be part of such a revolution, but trust me most of programmer in the future won’t be « classical developers. »

When you’ll be bored trash-talking about something you apparently don’t know at all, have a look to no-code tools out there, then try to argue that they can’t be reliable.

Message from a no-code convinced entrepreneur which couldn’t be able to actually developing projects with other doers without, thank yo them.

Leo Mitch
Apr 24, 2020 at 1:51 AM
Robin Beaudru,

Bubble is an excellent tool for a bootstrap startup tech entrepreneur who wants to quickly build an MVP in order to validate his or her hypothesis in the market. Weeks not months or years! When the hypothesis is then proven and revenue is possible or achieved, they can then pivot to an efficient traditional bespoke coding of the app, which is then, now worth paying a lot of money for. Bubble is actually evolving and getting better in terms of hosting efficiency and platform speed, so bubble users might not need to move elsewhere one day. Moreover, where bubble really shines is for the entrepreneurs to actually build their ideas based on real workflow and logic that they can explain at a non coding technical level and clarity to future developers and agencies, hence reducing their cost immensely.

Clearly Igor has no knowledge about the world of bootstrapping and that most entrepreneurs are not awashed with cash ready to blindly pay xyz developers for a lot of money on something most likely will not work.

Igor should stick to subjects he knows rather than badmouthing something he clearly knows nothing about and also stick his expansive so called tech knowledge where the sun… Real journalism is neutral and factual not biased.

Vlada Dekker
Jun 29, 2020 at 7:48 PM
Leo Mitch,

Thanks guys. I am reviewing the dev tools. Your inputs really help. With my limited knowledge, I feel bubble is nice too.


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