Creator

Ksenija

Expert & Evangelist in business optimization tools like fintech, logistics, on-demand services apps who will help you to understand the core ideas of the outlined themes by my articles. I also have great expertise in social media and education platforms, so let me know “in comments” if you want me to describe a theme you’re interested in.

Interview with Client: Top 17 Questions to the Owner of INCINQ

Today the whole world lives online. Here we communicate, work, shop, exchange letters and information, and, of course, get to know each other. According to statistics, online dating, which eventually develops into marriages, is growing every year. The popularity of applications, sites, and dating platforms in the world is growing every day. A particularly sharp...

8-9 min read
May 18, 2021
by Ksenija

Collective Health Raises $280M in Funding

Collective Health, founded in 2013, offers employers a way to knit together various health benefits – medical, prescription drug, dental, vision, and other specialized offerings — on a single technology platform. Among its new investors is Health Care Service Corporation, a major seller of Blue Cross Blue Shield health plans, as an investor and business...

3-4 min read
May 06, 2021
by Ksenija

Artificial Intelligence and Its Use in Cybersecurity

Artificial intelligence (AI) has tremendous potential in cybersecurity, a rapidly growing field. Businesses are worried about growing cyber threats, and rightly so: just one successful malware attack can cause a lot of financial, reputational, and legal damage, even stopping a business. But thanks to advanced AI-powered cloud security, the future looks much more promising for...

10-11 min read
April 30, 2021
by Ksenija

Demand for One-Stop-Shop Apps for Apple Devices is Growing

At the end of 2020, we started developing an Omni portal for an enterprise company. It is not the first project to combine several functions – in other words, “all-in-one.” The popularity of such solutions is easy to explain by topics. The abundance of tools can complicate the workflow and interaction between departments since sometimes...

5-6 min read
April 27, 2021
by Ksenija

Fraud prevention platform Sift raises $50M at over $1B valuations

In the past year, we’ve seen a surge in online activity due to telecommuting. Growing activity, including transactions, hello to the fact that cybercriminals also wanted to benefit from this. The maximum amount of criminal activity manifested itself in personal and corporate data leakage, credit card fraud, phishing, etc. The rise in crime is not...

2-3 min read
April 23, 2021
by Ksenija

How to Build a Predictive Lead Scoring?

In an age of automation and advanced analytics, relying on guesswork to find leads is the most ineffective approach. You probably don’t want to rely on this approach to build customer and lead relationships, and you certainly don’t want to rely on randomization to succeed. For this reason, you must determine the right client’s portrait,...

18-19 min read
April 22, 2021
by Ksenija

Facebook Announces New Audio Products

As expected after the success of audio platforms such as Clubhouse, Facebook has officially announced the introduction of a suite of new audio products for the convenience of its users. Sensing severe competition, the company decided to add audio rooms to its apps and the ability for podcast creators to share long audio recordings, new Spotify...