Myth #1: Design is the Appearance of the Site
For some reason, most people perceive web design as just the creation of a beautiful appearance for a site. But the design of the site is, above all, its functionality with correct and well thought-out structure and architecture.
The purposes of the design – to work effectively, solve problems and interact with the user.
And what would make things right? The designers have to spend many hours thinking and testing different ideas, making prototypes, creating mock-ups, and even conducting usability tests.