The two main competitors in the mobile development market are definitely iOS and Android. And when you are ready to spend a fortune on mobile development, you have to make a decision as to which platform to select first, unless you have budgeted to cover both. We have attempted to gather several tips that would help you with making a decision.
1) Target Audience
First of all, you need to ask yourself who will be using your application. Next, you need to look into how much of your target audience is using iPhones and how many are on Android. When answering this question, it is best to focus on who the people are that prefer iOS and what kind of people prefer Android. This will guide you as to which platform you should target.
The Big Picture on Android users
- Includes people that want to have affordable options and plenty of brand choices
- Includes people who love the freedom to configure and customize everything themselves. It has virtually no restrictions.
- Android is more common for men.
- Only 8% of Android users have a higher education. There are plenty of affordable options and it targets a wider audience.
- Android users also have above average incomes, but have less available to spend.
- Android users typically have occupations in retail, food, manufacturing, and other similar industries. Techs and programmers also lean towards Android. A big share of users tends to follow technology news and is keeping up-to-date with the latest innovations.
- Android users are more inclined to changing their phones so it doesn’t matter as much when something becomes difficult. Only 37% of Android users keep their phone compared to 67% of iOS users.
The Big Picture on iOS users
- Includes people that want or need to confirm their value by using the brand’s products.
- Includes people that have difficulty configuring mobile phones. It provides just “enough” options and freedom in settings.
- Women like iOS more in comparison to boys, leading to plenty of accessory and design options that lead to brand importance.
- 27% of iOS users have a higher level of education.
- iOS users usually have higher incomes or have more available to spend.
- With occupations, iOS users are often managers, directors and people running businesses.
- It won’t be a surprise if we say that iOS users experience difficult times with changing their phone.
This is only the smaller picture on the average users for iOS and Android, but you also need to consider their country and the nature of your app. For instance, Japan might drastically differ from the USA.
2) Monetization or Revenue Generation
The way you are going to make money from your Android application or iOS app is also of extreme importance. And it’s highly dependent on what each platform has to offer.
- According to statistics, the iOS platform has more active users who are also more inclined to purchase applications. So if you want to sell your app, iOS users are more likely to buy it. Paying for Android apps is not that common for Android so it’s better to select another monetization approach there.
- The most common Android monetization is ads. Yes ads in the apps are annoying, but it looks like Android users accept it.
- At the same time, Apple has strict guidelines that make you go with their native payment system, known as In App Purchase. Google and Android provide more options when it comes to payment systems.
3) Development Possibilities.
With iOS being a more closed platform, it has certain limitations into what can be done with software and hardware. For example, you will never develop an application that disables the Home button. You will never block a person from using the phone while driving unless Apple itself decides to do this. But Android is more agile in this. Being a free platform and having thousands of markets gives it unlimited possibilities for developers, which means more available apps and more ways to make your phone useful. iOS always said that they focus on quality by limiting developers from submitting the apps to Apple Store, even for ridiculous reasons like “We already have lots of similar apps on the Apple Store and even if your app is better, we can’t let it through.”
When it gets down to choosing what platform to develop your app on, the right answer is on both. But hopefully, our tips and recommendations will help you to make the right decision. If you are still hesitating though, feel free to turn to our team for help. We’ll make sure we analyze the market and recommend the better platform for you.