Alexandra is a Business Manager with solid experience in client communications, team management, product management. She’s driving force and soul of every project completed by GBKSOFT!Other Articles of Alexandra
The two main competitors in the mobile development market are definitely iOS and Android. And when you are ready to spend a fortune on mobile development, you have to make a decision as to which platform to select first, unless you have budgeted to cover both. We have attempted to gather several tips that would help you with making a decision.
1) Target Audience
First of all, you need to ask yourself who will be using your application. Next, you need to look into how much of your target audience is using iPhones and how many are on Android. When answering this question, it is best to focus on who the people are that prefer iOS and what kind of people prefer Android. This will guide you as to which platform you should target.
The Big Picture on Android users
The Big Picture on iOS users
This is only the smaller picture on the average users for iOS and Android, but you also need to consider their country and the nature of your app. For instance, Japan might drastically differ from the USA.
2) Monetization or Revenue Generation
The way you are going to make money from your Android application or iOS app is also of extreme importance. And it’s highly dependent on what each platform has to offer.
3) Development Possibilities.
With iOS being a more closed platform, it has certain limitations into what can be done with software and hardware. For example, you will never develop an application that disables the Home button. You will never block a person from using the phone while driving unless Apple itself decides to do this. But Android is more agile in this. Being a free platform and having thousands of markets gives it unlimited possibilities for developers, which means more available apps and more ways to make your phone useful. iOS always said that they focus on quality by limiting developers from submitting the apps to Apple Store, even for ridiculous reasons like “We already have lots of similar apps on the Apple Store and even if your app is better, we can’t let it through.”
When it gets down to choosing what platform to develop your app on, the right answer is on both. But hopefully, our tips and recommendations will help you to make the right decision. If you are still hesitating though, feel free to turn to our team for help. We’ll make sure we analyze the market and recommend the better platform for you.
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