Business / software

Android VS iOS: Which Platform Should You Build First?

Sep 20, 2016
1 Star2 Stars3 Stars4 Stars5 Stars
Loading...
5 (3 voices) One comment

The two main competitors in the mobile development market are definitely iOS and Android. And when you are ready to spend a fortune on mobile development, you have to make a decision as to which platform to select first, unless you have budgeted to cover both. We have attempted to gather several tips that would help you with making a decision.

piechart

1) Target Audience

First of all, you need to ask yourself who will be using your application. Next, you need to look into how much of your target audience is using iPhones and how many are on Android. When answering this question, it is best to focus on who the people are that prefer iOS and what kind of people prefer Android. This will guide you as to which platform you should target.

 The Big Picture on Android users

man like android

  • Includes people that want to have affordable options and plenty of brand choices
  • Includes people who love the freedom to configure and customize everything themselves. It has virtually no restrictions.
  • Android is more common for men.
  • Only 8% of Android users have a higher education. There are plenty of affordable options and it targets a wider audience.
  • Android users also have above average incomes, but have less available to spend.
  • Android users typically have occupations in retail, food, manufacturing, and other similar industries. Techs and programmers also lean towards Android. A big share of users tends to follow technology news and is keeping up-to-date with the latest innovations.
  • Android users are more inclined to changing their phones so it doesn’t matter as much when something becomes difficult. Only 37% of Android users keep their phone compared to 67% of iOS users.

The Big Picture on iOS users

woman like applw

  • Includes people that want or need to confirm their value by using the brand’s products.
  • Includes people that have difficulty configuring mobile phones. It provides just “enough” options and freedom in settings.
  • Women like iOS more in comparison to boys, leading to plenty of accessory and design options that lead to brand importance.
  • 27% of iOS users have a higher level of education.
  • iOS users usually have higher incomes or have more available to spend.
  • With occupations, iOS users are often managers, directors and people running businesses.
  • It won’t be a surprise if we say that iOS users experience difficult times with changing their phone.

This is only the smaller picture on the average users for iOS and Android, but you also need to consider their country and the nature of your app. For instance, Japan might drastically differ from the USA.

2) Monetization or Revenue Generation

The way you are going to make money from your Android application or iOS app is also of extreme importance. And it’s highly dependent on what each platform has to offer.

  • According to statistics, the iOS platform has more active users who are also more inclined to purchase applications. So if you want to sell your app, iOS users are more likely to buy it. Paying for Android apps is not that common for Android so it’s better to select another monetization approach there.
  • The most common Android monetization is ads. Yes ads in the apps are annoying, but it looks like Android users accept it.
  • At the same time, Apple has strict guidelines that make you go with their native payment system, known as In App Purchase. Google and Android provide more options when it comes to payment systems.

3)  Development Possibilities.

With iOS being a more closed platform, it has certain limitations into what can be done with software and hardware. For example, you will never develop an application that disables the Home button. You will never block a person from using the phone while driving unless Apple itself decides to do this. But Android is more agile in this. Being a free platform and having thousands of markets gives it unlimited possibilities for developers, which means more available apps and more ways to make your phone useful. iOS always said that they focus on quality by limiting developers from submitting the apps to Apple Store, even for ridiculous reasons like “We already have lots of similar apps on the Apple Store and even if your app is better, we can’t let it through.”

Conclusion:

When it gets down to choosing what platform to develop your app on, the right answer is on both. But hopefully, our tips and recommendations will help you to make the right decision. If you are still hesitating though, feel free to turn to our team for help. We’ll make sure we analyze the market and recommend the better platform for you.

 

Alexandra

Alexandra is a Business Manager with solid experience in client communications, team management, product management. She’s driving force and soul of every project completed by GBKSOFT!

Other Articles of Alexandra

One comment

Leave a comment
Close

Leave a Reply

Name field is required
Email field is required
Please enter comment

Soundar
Feb 15, 2017 at 8:14 AM

Thank you for sharing such a nice and interesting blog with us. I have seen that all will say the same thing repeatedly. But in your blog, I had a chance to get some useful and unique information. I would like to suggest your blog in my dude circle.

reply

Similar Blog Articles

top trends in android development in 2017

Marketing

TOP Trends in Android Development in 2017

Every year the new trends in technologies appear, replacing each other and this process seems to be unstoppable. Since Android has been introduced several years ago, it made a revolution in mobile operating systems. Many things have changed since that times but one remains the same – Google does its best to blow users minds....

Rating — 5 (2 voices)

Development

How to Keep the Faith in Progressive Web Apps with New Android Oreo Update?

A recent presentation of Android 8 (knows as Android Oreo) and consequent total solar eclipse cast a shadow on Progressive Web Apps. How could it be to have all Android Oreo Features in PWAs?

Rating — 5 (3 voices)
Drag and Drop Files to browser

Development

How does Web Apps work with Local Files Through the Browser?

Few will argue that working with files through browser window is one of the must-have things for any modern office web app. At times when many of us prefer work remotely the ability to work through the web becomes vital for any business entity. Some of them have already decentralized their corporate structure but require...

Rating — 5 (3 voices)

Categories

All articles Business Company News Development Marketing StartUp App Ideas UI and Design

TELL US ABOUT YOUR PROJECT

We’ll estimate your project and give first advices within 24 hours!

Name field is required
Email field is required